Can an offshore team truly become a part of your firm’s culture?

Well, it is possible but only when you make conscious efforts towards it. Many accounting and finance firms invest in recruiting the right offshore talent. What they often miss out on is an extremely powerful tool – culture.

When offshore professionals understand your firm’s values and vision, they are better aligned with your short-term and long-term goals. They don’t just “do the work”, they own it. From hiring an offshore member to building a team – what separates firms is how they handle the shift and how smoothly they manage the misalignment. 

Why building a culture matters in offshoring?

When you work in time zones different from your offshore teams, it is only normal for them to feel like outsiders. What matters here is cultural integration that directly impacts retention, productivity and client experience.

A Deloitte study suggests that firms with strong cultural integration enjoy up to 30% higher employee engagement and 50% lower turnover in global teams.

With offshore teams, it isn’t about getting people up to speed on software or SOPs, it is about making them feel seen, connected and valued. That’s where setting rituals come into the picture. Rituals are repeatable actions that make culture tangible. When done right, they bridge borders and bring offshore teams closer to your goals. 

Here are some rituals that you can set up for your firm: 

Ritual 1: Shared Kickoff & Storytelling

The foundation of a great team builds on 3 things – transparency, trust and a shared story. Here’s what you can do when building with purpose: 

  • Host a virtual welcome session where leaders and owners can share the origin story, mission and values. 
  • Share the initial challenges, how you overcame, and the growth journey. 
  • Make room and time to build emotional connection and give your offshore team a sense of belonging. They understand why they do what they do better. 

Pro Tip:

  • Include both onshore and offshore members in the same kickoff call.
  • End with an open Q&A so offshore hires can interact with leadership directly.

Ritual 2: Buddy or Mentor System

When a new hire joins the offshore team, they need more than documents, they need a human connection. That is why putting a system where each offshore team member can be paired with an onshore member who can also act as their go-to person, it can help them do better. 

This can help address two things:

  1. It speeds up knowledge transfer — offshore hires learn how things are actually done.
  2. It creates social support — someone to ask “small” questions that they might hesitate to bring up in a formal setting.

It is also important to encourage informal check-ins, quick coffee chats over Zoom and keep in touch through casual Slack conversations. 

Pro Tip:

Set a goal for every buddy pair to meet once a week for the first month — not to talk about tasks, but to talk about culture, work norms, and expectations.


Ritual 3: Culture-First Communication Practices

A clear, transparent culture is built on daily communication. It is important for firms to adopt culture-first communication habits that make every team member feel equally involved, no matter where they are. 

Here’s how:

  • Use collaboration tools with a human touch — Slack or Teams channels for quick wins, birthday celebrations, and shoutouts.
  • Schedule video huddles at overlapping time zones — seeing faces matters more than you think.
  • Set clear norms for inclusivity: respect local holidays, avoid jargon, and ensure offshore members get equal airtime during meetings.

Maintaining important things about communication isn’t just about being polite, it is about reinforcing that offshore professionals are an extension of your team. 

Pro Tip:

Create a shared celebration or wins channel. Tag your offshore team when clients appreciate their work — it motivates them and builds visibility.

Ritual 4: Celebrating Wins Across Borders

Nothing unites teams like shared success.

Just like you would do it for your in-house teams, make sure when the offshore team delivers great work, make sure it’s celebrated firm-wide. Recognition isn’t just morale-boosting — it’s culture-building.

Here are a few simple yet effective ways to do it:

  • Mention offshore contributions during all-hands or team meetings.
  • Send out monthly spotlight emails or internal posts recognizing achievements.
  • Host virtual celebrations for milestones — birthdays, work anniversaries, or big deliverables.
  • Use gamification — like leaderboards or badges — to make appreciation fun and continuous.

These small gestures make a huge difference. Offshore professionals start seeing themselves not as “the back office,” but as part of something bigger — a global success story.

Pro Tip:

Rotate recognition — highlight both big wins (like successful audits) and small wins (like process improvements or teamwork).

Ritual 5: Continuous Learning & Feedback Loops

Culture is built on continuous learning rituals to keep your offshore team aligned, motivated, and improving.

That means going beyond one-time onboarding:

  • Conduct quarterly pulse surveys to gauge engagement and identify improvement areas.
  • Hold feedback sessions where offshore and onshore teams discuss collaboration challenges openly.
  • Offer culture and leadership training, including modules on firm values, communication style, and client expectations.

This creates a loop of transparency and trust — where every team member, regardless of location, feels heard and empowered to contribute.


Pro Tip:

Make learning part of your rhythm — not a checkbox. Even a 30-minute “culture sync” each month can realign teams and reinforce shared values.

Turning Offshore Teams into Culture Carriers

The most successful firms empower their teams to carry the culture forward. Just like your internal teams, when your offshore teams understand your firm’s DNA, they replicate it in client interactions, internal processes and partner relationships. This is when geography stops mattering and you. These five rituals are all about investing in and building a workforce that matters. 

Cultural integration isn’t a mere HR activity. It is an advantage that makes offshore onboarding and culture driven. When scaling globally, it is important to build processes that ensure stronger collaboration, better retention and higher client satisfaction. Create an offshore team that doesn’t just work for you — it grows with you. Connect with our experts to learn how.

In this Article

Author

Maanoj

Maanoj

editor

Maanoj is Co-founder & Director of Growth Strategy & Alliance at Finsmart Accounting. He is an Outsourcing Expert, a People Champion, and a Dynamic Leader with strong Business Strategy and Scaling-up experience. He has incubated businesses, sold & exited ventures; helped build strong enterprises in very diversified verticals like Fintech, HR & Consulting spaces in various CXO capacities over the last 20 years.

CONTENT DISCLAIMER

The content in this article is for general information and education purposes only and should not be construed as legal or tax advice. Finsmart Accounting does not warrant or guarantee the accuracy, completeness, adequacy, or currency of the information in the article. You should seek the advice of a competent lawyer or accountant licensed to practise in your jurisdiction for advice on your particular situation.

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