OUR STORY
From Vision to Global Expansion: The Finsmart Journey
Finsmart Accounting was founded in 2007 by Shalaka Joshi, an entrepreneur with deep financial expertise. Coming from a family in international business, she managed finance operations and saw firsthand the accounting challenges faced by entrepreneurs. Recognizing the need for reliable, professional accounting support, she started Finsmart to help multinational companies setting up in India and Indian entrepreneurs struggling with finance and accounts.
Her vision was clear—Finsmart would be a trusted partner, handling accounting, compliance, payroll, and financial reporting so that business owners could focus on scaling their ventures. At that time, most Indian CA firms offered accounting services but lacked a structured approach to timely and efficient financial reporting. Finsmart filled this gap, ensuring businesses received MIS, financial statements, and global integration-ready reports on time—a game-changer for multinational companies operating in India.
The First Growth Phase
From humble beginnings, Finsmart steadily grew, acquiring 150+ clients in the first 15 years, with a team expanding from 0 to 40 professionals. The firm’s reputation for accuracy, timeliness, and client-centric solutions became its strongest differentiator in the market.
A Game-Changing Collaboration
The next leap in Finsmart’s journey came when Shalaka met Maanoj Shah, a serial entrepreneur and founder of 10 CFO, a fractional CFO firm advising businesses on scaling strategies and financial structuring. With experience in incubating and exiting three successful businesses, Maanoj had held various CXO roles and was known as a scaling champion. Seeing a perfect synergy, he joined Finsmart Accounting as Co-founder, leading Growth & Alliances, with a vision to take Finsmart beyond India and expand globally.
Engineering a Global Solution: The Birth of Accounting Seat
Understanding the challenges faced by international clients, they engineered ‘Accounting Seat’—a revolutionary plug-and-play model that allows Accounting & CPA firms and Corporate Finance teams to access pre-vetted, pre-qualified accounting teams. This concept solved the capacity challenges faced by global businesses, enabling them to start operations quickly and scale efficiently.
Expanding Beyond Borders
Finsmart’s global expansion took off with the launch of Accounting Seat, a revolutionary solution that addressed capacity challenges for finance teams worldwide. With strong demand in the USA, Canada, and the UK, the company rapidly scaled from 40 to 150+ professionals, adding top-tier CPAs, Masters in Accounting, and Professional Accountants to its team.
Today, Finsmart partners with 300+ clients, including 100+ Accounting & CPA firms, across six countries, delivering scalable, tech-driven accounting solutions that fuel business growth worldwide.**
With a laser focus on customer-centric solutions, hiring and training top accounting talent, and a commitment to innovation, Finsmart continues to forge ahead with speed, helping businesses across the world Accelerate Growth with Smart Talent & Technology.
From local expertise to a global leader—our story is one of vision, innovation, and relentless growth. Be Finsmart. Accelerate Growth.
With a laser focus on customer-centric solutions, hiring and training top accounting talent, and a commitment to innovation, Finsmart continues to forge ahead with speed, helping businesses across the world Accelerate Growth with Smart Talent & Technology.
From local expertise to a global leader—our story is one of vision, innovation, and relentless growth. Be Finsmart. Accelerate Growth.
